Oral hygiene is a very niche subject in India. People do not take care of their oral hygiene unless they face an oral issue like cavity, plaque or any other problem. Through this campaign while promoting Colgate Mouthwash, awareness for oral hygiene is also conveyed.
Client : Colgate Plax Mouthwash
Target Audience : People living in urban and semi urban areas
About Product : Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of gingivitis.
Idea : To make viewers feel the pain of scary and painful dentist appointments which is faced in case of any oral issue.
Press Ads
Magazine Ad
Hoarding
Social media
Instruction Manual (front and back)
You Tube Ad
